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Link in Shorts: How to Add It

A link in Shorts doesn’t create results by itself. Most “leaks” happen not because the link is missing, but because viewers don’t understand where to go and why. If you just say “link in description”, it sounds like noise and people don’t take action.

Below is where you can place a link (description, pinned comment, next step), how to phrase it without pressure, and mistakes that most often break conversion.

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Where you can place a link (description / pin / next step)

In Shorts, three entry points work best:

Description. Good when the viewer is already engaged and wants details.
Pinned comment. Great for a question, checklist, or a soft next step.
Next step in the video (text/voice). One short line at the end increases the chance people will actually go look for the link.

Important: the link should continue the value. First you deliver steps/result, then you offer the next action.

Which “next step” converts better (simple)

Steps that look natural and don’t require “belief” convert best. Examples:

Get a template. “Grab the template and build version B.”
Run a checklist. “Check 5 points and reshoot the start.”
Do a test. “Make 2 hook versions and compare retention.”

When the step is clear, it’s easier to click. When it’s vague (“subscribe and that’s it”), clicks are usually lower.

Phrase examples (no aggression, no spam)

Here are copy options for the end of the video / pinned comment / description. Choose one style and use it consistently:

“Template + checklist are in the description.”
“If you want to test edits — the link is in the pinned comment.”
“Build version B using the steps — details in the description.”
“Continuation and examples are in the pinned comment.”
“Want a fast test? The next step is in the pinned comment.”
“Save this so you don’t lose it. Checklist is in the description.”
“If you want the continuation breakdown — link is in the pin.”
“All materials on the topic are in the profile / on the channel.”
“Make 2 start versions. Steps are in the description.”
“If this is you too — comment ‘YES’ and I’ll post the continuation in the pin.”

One next step is enough in one video. The more requests you stack, the fewer actions you get.

Where to send viewers so they don’t get lost

A common mistake is sending viewers “somewhere” with no clear continuation. A good link is one next step that logically continues the video. Examples:

Template/checklist. “Download it and build version B.”
Continuation. “Part 2” or a topic playlist.
Fast test. “Make the edit and compare retention.”

The key is minimal friction: after the click, one button, one instruction, one next step. Less thinking = higher conversion.

Mini link checklist

Is it clearly said what’s behind the link?
Does the link lead to one clear step (no labyrinth)?
Is the wording calm and non‑pushy?
Is it one next step, not three?

Mistakes (too many links, no context, promise ≠ action)

A link with no reason. “Link in description” without value doesn’t motivate.
Too many actions. Subscribe + comment + link → viewers choose nothing.
Promise mismatch. You promised a “template”, but the link leads elsewhere — trust drops.
Aggressive wording. “Click now!” often looks like spam.
No value in the video. If the video didn’t help, the link won’t save it.

Mini FAQ

What’s better: a link in description or in the pinned comment?

If you want clicks, a pinned comment is often more noticeable. If you want to add details, description works. Either way, context matters more: what exactly the viewer gets.

Should you mention the link at the start of the video?

Usually no. At the start the hook matters most. Mention the link at the end, after you’ve delivered value — then the next step sounds natural.

Example: “bad” vs “good” wording

The difference is usually context. Compare:

Bad: “Link in the description.” (unclear what’s there and why)
Better: “In the description — a 5‑point checklist. Run it and film version B.”
Even better: “In the pin — steps + a before/after example. Repeat it on your video.”

People click the promise of a next step, not the link itself. So first “what do I get”, then “where to get it”.

How to lead to a link without direct selling

If you say “click the link” with no context, it sounds like a direct ask and often doesn’t work. A softer approach is to make the link a logical continuation of value:

Summary → step. “Takeaway: remove fluff + add progress. In the description — a checklist to film version B.”
Mini task. “Make two start versions. The comparison template is in the pin/description.”
Continuation. “Part 2 is in the pin. It includes a before/after example and ready phrases.”

The link shouldn’t be “just a link”. It should lead to one action the viewer can do right after watching — with no extra steps.

How to test changes faster

Link wording is best tested A/B: version A — “checklist in description”, version B — “do a test, link in pin”. Watch not only clicks, but end retention: sometimes the right next step improves completion because viewers understand why to watch to the end.

To avoid endless tweaking, lock a hypothesis: what exactly you change and what behavior you expect (less swipe‑away, more viewers reaching 50%). Publish two versions with one difference and compare retention — that’s how you find working solutions faster.

For links to work, keep one next step and test two CTA wordings (in the ending and in the description/pin). In the AdShorts AI Telegram bot you can quickly assemble two versions with different ending text and see what generates more clicks without hurting retention.